Nature is our muse and phytochemicals are our mission. The quality of the cosmetic active ingredients is vital to end-products’ market acceptance. It is with this in mind that Normactive began its quest in 2019 to produce natural active ingredients with proven efficacy claims and standardized herbal extracts. By doing so, Normactive has become pioneer natural cosmetic active ingredient manufacturer in Turkey that offers natural cosmetic raw materials with proven efficacy claims.  Normactive has expanded its marketing activities in a very short span of time by having operations in four continents and in more than 15 countries. Our high performance natural active ingredients are ensuring our customers reach their market goals. 

Dedicated Normactive team works on the development, production and sales of our products and the distribution network includes more than 100 sales professionals in the world. We join forces with leading national universities and run projects to drive growth and innovation. From procurement of plant materials to efficacy studies and production processes, we aim to be a transperant company that serves innovations and solutions for our customers. 

PRODUCT DEVELOPMENT – Creating Norms

Research into phytochemical world in plants led Normactive create natural ingredients with enriched active groups.  With the synergy of immense product development process and a great respect for nature, Normactive continues to develop high performance natural active ingredients whose efficacy are scientifically confirmed by independent test institutes.

Our job starts with sourcing the potent herbs, continues with manufacturing high performance natural active ingredients and isn’t complete until our customers’ realize their sell-outs. Turning sustainably sourced plants into cost-effective high performance natural active ingredients has been at the heart of our business.  Normactive does not only offer high performance natural active ingredients but an endless possiblities of unique perspective for self-expression.

As our number one priority is to ensure that we create clean, standardized and safe natural active ingredients with proven claims, we will continue to follow robust tracebility and product safety processes to ensure our products retain the same high quality our customers know and love.

Dedicated Normactive team works on the development, production and sales of our products and the distribution network includes more than 100 sales professionals in the world. We join forces with leading national universities and run projects to drive growth and innovation. From procurement of plant materials to efficacy studies and production processes, we aim to be a transperant company that serves innovations and solutions for our customers. 

SUSTAINABILITY – Building future

Sustainability is vital to the future of our planet. We are as passionate about protecting our natural resources as we are about creating potent natural active ingredients. At Normactive, high-quality plant raw materials are processed into high performance natural active ingredients. All the plants have been ethically and sustainably sourced with an absolute assurance of quality and traceability. Through our sustainably sourced plant materials we ensure maximum potency isolating high levels of phytochemicals to help our skin and hair conditions. Normactive is committed to providing high performance natural active ingredients while keeping carbon footprint as low as possible. As an ethically conscious company, we are determined to keep our potential environmental impact to a minimum. As of 2020, Normactive has started to carry out research and development studies on plant biotechnology in order to take sustainability to another level. Our target is to develop new products by using plant cell cultures for a sustainable production of innovative ingredients by 2023.

TEAM – We Care

Normactive was founded in 2019 with a commitment to bring out the best in nature, protect wild species, develop biotehcnologically produced products,  provide ethic and favorable work place for all poeple under the roof, help people create their unique beauty norm, reflect self-worth without judgements. We believe everyone has the right to be treated equally, with dignity and respect. Normactive is committed to promoting positive communications within the company and has a zero tolerance policy against gender inequality. We want to ensure that all our team members work in a safe environment based on equal opportunities, free from discrimination or harassment based on race, creed, religion, color, national origin, age, disability, marital status. At Normactive all our people use their own voice and express individuality. Our priority is to create a business culture in which our team brings their whole selves to work and performs at their best. Protecting the wellbeing of our team members is essential to building a better, more sustainable business. 

MARKETING – Competitive Strategies

We were founded in 2019 with a commitment to bring out the best phytochemicals in plants and have expanded our activities across the World ever since. Normactive’s competitive marketing strategies stem from success in selection and procurement of sustainably sourced plant materials. Each plants involved in our products have been selected carefully according to Normactive’s phytochemical content criteria. We obtain the right amount of phytochemical groups with extraction and advanced purification processes with maximum yield. Normactive serves standardized active ingredients. Transparencey and accuracy in content enable us to be a competitive natural active ingredient manufacturer in price. Clean, effective and high performance active ingredients are key elements of our business. We adopt an unorthodox marketing approach: High-grade quality with fair price.