Every individual’s hair needs different care. Some needs are about problem solving, while others are all about improving or changing the condition of hair. But there is something about hair care that falls under these both two categories: The desire for full-bodied hair.
Whether someone suffers from hair loss or just desires fine hair to look fuller, products that promise voluminous hair are a special category that appealing to different types of consumers.
In this month’s NORMAG issue, we discussed aging related hair thinning and the strategies to counteract it. Natural volumizing active ingredient BIOVOLUME 128™ appears as the guest of this month. We explained how BIOVOLUME 128™ can replace not only volume agents but also thickeners, and how it contributes to CIRCULAR BEAUTY while doing this.